Lexus Celebrates Design at NYCxDESIGN Festival with Ambiance Installation
Lexus has earned a reputation for blending innovation with luxury, safety, and stylish design. The brand's vehicles are admired for their sleek exteriors and refined, upscale interiors. Most recently, Lexus took part in the NYCxDESIGN festival, where it introduced the Ambiance display—an exhibit designed to showcase some of the brand’s most iconic and creative design themes.
Lexus has earned a global reputation as one of the most respected names in luxury automotive design. Renowned for producing vehicles that seamlessly blend advanced innovation with refined elegance, the brand is now debuting an exciting new initiative for fans and visitors alike. In the heart of New York City, Lexus has launched a pop-up experience that fuses a contemporary showroom with captivating artwork created by local NYC artists. Fittingly named “Experience Amazing,” this event is a celebration of design, technology, and artistic expression.
At first glance, surfing and the automotive world might not seem like an obvious combination, but Lexus is redefining that perception. The renowned automaker recently announced a multi-year partnership with the World Surf League (WSL). As part of this collaboration, Lexus will serve as the title sponsor for several premier WSL events in the upcoming year, including the Pipe Pro, Trestle Pro, US Open of Surfing, WSL Awards, and WSL Finals.
Lexus unveiled five new custom builds this year at the annual SEMA show in Las Vegas. The cars were based on the popular LS model and ranged from a sleek and sporty design to a more luxurious look.
Monterey Car Week is a place where you can meet your favorite car designers. You'll also have access to the engineers and drivers. But, more than seeing them, you can get close to them, feel them, and even talk to them.
Lexus has been given the official luxury vehicle sponsorship of Georgia Tech Athletics. The backing will mark one of college athletics' most significant in-game partnerships. The car company's support will be well recognized on game days at Bobby Dodd Stadium this fall when they are expected to have a presence around and inside the stadium, including tailgating with students and fans before games.