Lexus has been given the official luxury vehicle sponsorship of Georgia Tech Athletics. The backing will mark one of college athletics' most significant in-game partnerships. The car company's support will be well recognized on game days at Bobby Dodd Stadium this fall when they are expected to have a presence around and inside the stadium, including tailgating with students and fans before games.
Lexus is one of the world's premier luxury car producers, offering an exceptional balance of advanced safety and performance technologies. They began sponsoring college sports partnerships in 2008 when they became official automotive sponsors of Louisiana State University Athletics, including their football program.
Georgia Tech will use Lexus vehicles for recruiting, community outreach, and other events related to the school's mission to make technology available through partnerships with its students, alums, and the community at large. The partnership extends to the Institute's athletic teams, including men's and women's soccer, swimming and diving, gymnastics, softball, baseball, golf, and tennis.
Georgia Tech is the first collegiate football program in the Atlantic Coast Conference to partner with Lexus. Their partnership with LSU and other collegiate athletic programs was featured during the BCS National Championship Games. This past season, the brand's sponsorship with the university's men's and women's soccer teams also included daily Twitter chats with coaches, players, and fans.
Georgia Tech Athletics is also one of the only ACC schools to have an official presence through third-party licenses with EA Sports NCAA Football for the NCAA Football '08 video game. The partnership includes appearances on the video game cover, in-game prepared commercials, several television spots, and other marketing support.
Georgia Tech Athletics is the flagship program of Georgia Tech and one of the nation's most robust athletics departments. The Institute boasts 19 varsity teams – including NCAA's sixth-ranked football team, 13th-ranked women's soccer team, 14th-ranked women's track and field, ninth-ranked men's tennis team, 12th-ranked softball, and 15th-ranked cross country – a club crew team that has won seven national championships in nine years and two sailing teams. The department features ten rec sports for men and 10 for women and outreach programs such as cheerleading. The institution has been a member of the Association of American Colleges and Universities since 1908.
LSU became one of Lexus' most extensive collegiate partnerships in 2008, with their sponsorship including all 16 athletic programs. They partnered with LSU to bring attention to LSU's ongoing commitment to research, technology, and ingenuity through its renowned engineering program.
In conclusion, Lexus has created a more significant presence in collegiate sports by aligning itself with high-profile programs, including Georgia Tech. For further information, you can visit our dealership in Arizona.