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Lexus Racing and the Vasser Sullivan team walked away with two top-ten rankings at the 64th Rolex 24 at Daytona, held January 21–26, 2006. Competing at the iconic Daytona International Speedway, the No. 12 Lexus RC F GT3 grabbed ninth in GTD, and the No. 14 Lexus RC F GT3 finalized a 10th-place result in the GTD PRO category after 24 hours of intense competition.

 

With the rising popularity of electric power, Lexus has introduced a new concept car that is sure to impress the automotive world. Known as the LFA Concept, this vehicle is designed to capture the essence of Lexus performance while redefining what is possible for electric sports cars.

 

For Lexus, the 2025 IMSA racing season concluded successfully at Petit Le Mans. This year, Lexus earned a third-place podium finish in the GTD Class, marking the fifth time in six years the brand has reached the podium in this category. Lexus also delivered a strong performance in the GTD Pro Class.

 

To celebrate the original model that debuted more than thirty years ago, Lexus is introducing the 2026 LS 500 AWD Heritage Edition. This exclusive edition honors the legacy of the flagship LS with a limited-production design that showcases distinctive styling details and an array of premium amenities. Every element of this model reflects the brand’s dedication to luxury, craftsmanship, and innovation.

 

The Lexus IS has long been one of the most captivating compact sports sedans, and the 2026 model brings several important updates. It features a refreshed exterior design and an updated interior packed with new standard features. Improved driving dynamics make the latest IS even more fun and engaging on the road.

The Lexus RZ returns for 2026 with more power and an extended driving range, offering improved performance without sacrificing efficiency. Those who enjoy driving excitement will appreciate the all-new RZ 550e F SPORT AWD, which delivers rapid acceleration and a bold, sportier design.
 

If you're searching for an SUV that seamlessly combines adventure with luxury, the Lexus LX 700h is an outstanding choice. Now featuring an advanced electrified powertrain, it offers an even more exhilarating driving experience. Let's dive into what makes the LX 700h stand out.
 

At first glance, surfing and the automotive world might not seem like an obvious combination, but Lexus is redefining that perception. The renowned automaker recently announced a multi-year partnership with the World Surf League (WSL). As part of this collaboration, Lexus will serve as the title sponsor for several premier WSL events in the upcoming year, including the Pipe Pro, Trestle Pro, US Open of Surfing, WSL Awards, and WSL Finals.
 

Recently revamped just last year, the adventurous Lexus GX returns for 2025 with exciting updates. A one-inch suspension lift is now standard on the Overtrail and Overtrail+ trims, giving off-road enthusiasts an extra edge. Additionally, all trims now come equipped with a Lexus Memory System and a power tilt-and-telescopic steering column for enhanced convenience. Let’s dive into what the 2025 Lexus GX has to offer.

 

In 1999, Lexus launched its iconic "December to Remember" campaign, establishing a hallmark holiday marketing strategy for the brand. Beyond its focus on sales, the campaign has consistently celebrated the festive season with Lexus owners. While its primary purpose is to drive sales, the campaign reflects Lexus's enthusiasm for the holidays, just like the rest of us.