Lexus Partners with the World Surf League
At first glance, surfing and the automotive world might not seem like an obvious combination, but Lexus is redefining that perception. The renowned automaker recently announced a multi-year partnership with the World Surf League (WSL). As part of this collaboration, Lexus will serve as the title sponsor for several premier WSL events in the upcoming year, including the Pipe Pro, Trestle Pro, US Open of Surfing, WSL Awards, and WSL Finals.
What Does the Partnership Mean?
This exciting partnership unlocks new opportunities for both Lexus and the global surfing community. As of 2024, Lexus officially became the Automotive Partner of the World Surf League in North America, expanding its presence to new regions, including Fiji, home to the legendary Cloudbreak, where the WSL Finals will take place.
Together, Lexus and the WSL aim to enhance the experience for both surfers and fans. Lisa McQueen, Lexus's media manager for marketing, highlights that both organizations share core values such as innovation, performance, quality, and a relentless pursuit of excellence. This partnership is expected to elevate the fan experience while deepening the connection between Lexus and the vibrant surf culture.
The Lexus Surf LX Concept Car
To further demonstrate its commitment to the surfing lifestyle, Lexus has unveiled a specially designed concept vehicle: the Surf LX. This one-of-a-kind luxury SUV seamlessly blends Lexus's signature refinement with practical features tailored for surf enthusiasts.
Built for adventure and coastal living, the Surf LX delivers both power and versatility. It's designed to transport surfboards effortlessly while maintaining the sleek, sophisticated look expected of a Lexus, whether cruising city streets or hitting the sand. Equipped with rugged all-terrain tires built to withstand salt, sand, and the elements, the SUV also features a cargo area with surf-centric additions such as a waxing table, changing mat, and integrated cooler. Ventilated compartments provide convenient storage for wetsuits, towels, and other gear, while an LED-lit roof rack ensures easy access in low-light conditions.
Contact us today to learn more about the innovative Lexus Surf concept car and this exciting new partnership.