Lexus is a globally recognized producer of upscale luxury vehicles. Established in the 1980s as a subsidiary of Toyota, Lexus inherits many of the renowned qualities of its parent company, including safety and innovative technology. If you're a Lexus enthusiast or looking to learn more about the brand before purchasing a car, here's a brief history of this popular automaker.
The Beginning of Lexus
Lexus was founded in the 1980s, originating from a project known as F1, or "Flagship One." This initiative aimed to create the world's "best car," spurred by Toyota chairman Eiji Toyoda. Competitors like Nissan and Honda were simultaneously developing their own luxury divisions, Infiniti and Acura, respectively. The F1 project led to the creation of the Lexus LS 400, designed to offer a more upscale alternative to Toyota's existing lineup. The LS 400 was a success, prompting the release of the ES 250 in 1989. These flagship models helped establish Lexus as a brand dedicated to producing high-end vehicles, targeting upper-class markets globally.
Lexus Gains Traction
Lexus quickly built a reputation for producing exclusive, high-quality vehicles, offering personalized service and superior craftsmanship. Building on its initial success, Lexus introduced additional models such as the ES 300, SC 300, and SC 400, which featured distinctive coupe-style designs. These luxury sports cars were well-received, solidifying Lexus's presence in the luxury car market. By the end of 1991, Lexus had surpassed both BMW and Mercedes-Benz in U.S. luxury vehicle sales.
Lexus Celebrates a Milestone
Throughout the 1990s, Lexus continued to expand its lineup of luxury vehicles. By 1999, Lexus had sold its one-millionth vehicle in the U.S., and by 2000, it had become the top luxury automaker in the country.
Contact us to learn more about Lexus and explore our current inventory.