In 1999, Lexus launched its iconic "December to Remember" campaign, establishing a hallmark holiday marketing strategy for the brand. Beyond its focus on sales, the campaign has consistently celebrated the festive season with Lexus owners. While its primary purpose is to drive sales, the campaign reflects Lexus's enthusiasm for the holidays, just like the rest of us.
Celebrating 25 Years with New Commercials
This year marks the 25th anniversary of Lexus's "December to Remember" campaign. To commemorate this milestone, Lexus is debuting two new holiday-themed commercials: "Letter" and "Forecast". These spots highlight how Lexus's performance and technology contribute to creating unforgettable Christmas memories.
Letter
This ad features the Lexus GX and NX as they assist a little girl in delivering her letter to Santa. The NX's Intelligent Assistant steps in to call "Uncle Bryan," eventually connecting with Grandpa, who is waiting in a parked GX. Although the letter is lost to the wind, Santa still manages to deliver the girl's piano by Christmas morning—proving that holiday magic, with a little help from Lexus, always finds its way.
Forecast
In "Forecast," a local weather forecaster finds himself working on Christmas Eve as snow blankets the town. Determined to spend the holidays together, his family braves the snowy conditions using the Lexus TX, GX, and LX to reach him. This heartwarming ad emphasizes the role of reliable Lexus vehicles in bringing families together, reinforcing the spirit of the holidays.
More Than Just Commercials
The "December to Remember" campaign is also a Lexus sales event, offering special deals on select models throughout the holiday season. While not every Lexus will be discounted, the event provides an excellent opportunity to save on a new vehicle during December.
Discover Our Holiday Sales
Our dealership is thrilled to participate in this year’s "December to Remember" sales event. Contact us to learn about current promotions and find out which Lexus models are available at special prices. Make this holiday season unforgettable with a Lexus.