Information We Collect; How We Use and Share it
You can visit the Superstition Springs Web sites to read and learn about our products without telling us who you are and without revealing any personally identifiable information. However, to participate in any special programs as described in more detail below, you may need to provide personal information.
Personal information identifies you and includes your name, mailing address, e-mail address and phone number. We collect your personal information to provide you with service or information, as well as to give you a customized interactive experience and to help us deliver new products and services to meet your needs.
Your personal information generated by Superstition Springs web site forms will be used and tracked by Lexus Corporate and be shared with Lexus Corporate and may be used by Lexus for their own marketing purposes. It may also be shared with our business partners to assist us in fulfilling your request. We may also share your personal information with companies affiliated with Lexus and Lexus Corporate Headquarters for their own use.
The personal information we collect from you is used only for purposes consistent with your request or agreement. We do not share personal information with any other marketers for their own use unless you have requested that we do so:
Informational Requests: We collect information necessary to meet your requests for product information such as new and pre-owned vehicle information alerts, promotions, e-newsletters, and mailed brochures.
Promotional Programs: We may ask you to provide personal information to participate in promotional activities such as sweepstakes, contests, games, special events, blogs and chats ("Programs"). Sometimes Programs are made available through the joint efforts of Superstition Springs Lexus and an unaffiliated business partner. If you choose to participate, we may use the information you provide in connection with the Program. For example, we may send you e-mail messages related to the Program or your account activity, or for selection and notification of sweepstakes or contest winners.
Your personal information may also be shared with our business partner and may also be used by our business partner if you indicate your interest in receiving communications directly from that company. If you elect to receive communications from our business partner, your information will be used by that company in accordance with its policies, and this privacy statement will not apply to that company's use of your information. Sometimes the rules, terms and conditions or disclaimers that apply to a particular Program include information on how we may use the personal information that you provide to us through your participation in the Program. If there is a conflict between the rules, terms and conditions that apply to a particular Program and this Statement, those applying to the particular Program will govern. Please review all of the information about a Program before you provide us with any personal information.
Blogs and Public Areas: Please remember that blogs are public areas on the Superstition Springs Lexus Web sites and that chat rooms may be public areas on the Superstition Springs Lexus Web sites. Please refer to the Program details. Any information posted in these areas can be viewed by other visitors or Internet users. You should not post personal information in these areas.
Friend to Friend: For some features on the Superstition Springs Lexus Web sites, you can submit information about other people. For example, if you wish to invite your friends to participate in a Program offered on the Superstition Springs Lexus Web sites or forward particular content from the Superstition Springs Lexus Web sites to your friends, you will be asked to submit your friends' e-mail addresses. Our use, sharing and protection of the other person's information will also be subject to the terms of the Program and this Privacy Statement.
Surveys: We may ask you to provide certain demographic information (such as your gender and zip code) when we conduct surveys on the Superstition Springs Lexus Web sites. We may use the information that you submit, including your responses to the survey questions, for the purposes identified to you prior to your participation in the survey. In some cases, we may publish the results of the survey, but will do so only as aggregate information, and you will not be individually identified. As we may be conducting certain surveys with our business partners or other third parties, we may also share the results of those surveys with those third parties, but will not identify individuals. In addition, we may ask you to update your contact information. When you provide us with updated contact information, we may also share your personal information with companies affiliated with Lexus and Lexus Corporate Headquarters for their own use.
Non-Personal Internet Information: We collect and store non-personal Internet information, such as the name of your Internet service provider, the browser (including available plug-ins and browser functionality) and type of machine you are using, the IP address, the Web site that referred you to us, the pages you request and the date and time of those requests to help us generate statistics, measure site activity and improve the usefulness of customer visits.